Nicole Gibbs x New Balance
I helped professional tennis player, Nicole Gibbs, and her sponsor, New Balance, design an ethos for Nicole’s website. New Balance was looking for a new platform to market its products, and Nicole was looking for a new space to express herself.
Nicole was inspired by cool colors, her homebase Los Angeles, and travel. She wanted this site to be a place where all of her social channels came together and where she could blog.
Through interviews with Nicole, I created this site map that incorporated all of her and New Balance’s requests. From there, I drafted a responsive website that New Balance used to create the site.