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Ninety Nine Restaurants

Client: Ninety Nine Restaurants | Year: 2017-2018 | Agency: Allen & Gerritsen | Role: Junior Art Director; Senior Art Director: Ellie Fusco

Ninety Nine Restaurants

Ninety Nine Restaurants

I worked with a team to overhaul the Ninety Nine's look. We updated their menu suite, mailers, and social presence using clear typography, paint swashes, hand-drawn elements, and masculine colors.

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The Rebrand

The Rebrand

We incorporated colors from the old menus and added new ones to complement them by implementing a primary and secondary system. For the type, we used a mix of three typefaces to convey a modern look.

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The Paint Swash

The Paint Swash

This became the central element of the rebrand, so I incorporated it into the gift card redesign and added a cool transparent element to really modernize their look.

The Digital Translation

The Digital Translation

After much positive feedback on the first rebranded menu cycle, the Ninety Nine asked us to carry the new look through their website. I worked to reskin the entire site responsively.

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The Result

The Result

A wildly successful, clean update for the 9s

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