Client: AT&T | Year: 2025 | Agency: Wasserman | Role: Associate Creative Director (Art), Creative Director: Alex Turk, Associate Creative Director (Copy): Cam Curran, Art Directors: Matthew Bielak and Mukundi Kamwendo, 3D: Chris Blechar
The NBA's LA Clippers finally got their own home with the Intuit Dome in Inglewood, and as a major partner of the team, AT&T wanted to show up big at the new, tech-forward arena.
The team at Wass was tasked with future-proofing an activation that would act as a must-see destination for LA fans for years to come, highlighting AT&T's ability to connect consumers through new technology in a memorable way.
Enter Connectopia: A large-scale installation inviting fans to dream up their own virtual world and immerse themselves within their creation through stunning visuals on a massive, panoramic display.
At its core, this is a next-level AI generation engine enabling fans to create their own, custom visual work IRL, in a futuristic, curving build that both reflects AT&T's brand identity while building upon it for something wholly new.
Using a Mad Libs-style AI prompt, fans choose their neighborhood keywords section by section, revealing the final output at the end. Once it’s good to glow, the fan’s initialed planet launches out into the universe of Connectopia and onto the 54’ wide big screen.
Connectopia will be live at Intuit Dome through 2032, so be sure to stop by next time you’re there :)