Client: AT&T | Year: 2025 | Agency: Wasserman | Role: Associate Creative Director, Creative Director: Alex Turk, ECD: Will Gross, Art Director: Ashley Girouard, 3D: Claire Thompson, Chris Blechar
In 2025, AT&T renewed its innovation partner status with Oracle Red Bull Racing, getting back to the grid just in time for the wave of Drive to Survive fandom to take the States.
Spanning all three days of the US Grand Prix weekend in Austin, the AT&T Garage connected the global fanbase to a beloved city and circuit on the F1 calendar, celebrating the ORBR team with custom art featuring the drivers and the car.
Perched on a elevated platform, the show car greeted fans and presented the perfect photo op as they stepped inside the AT&T Garage. Live projection mapping and a bespoke animation sequence engulfed the car, educating fans on how AT&T connects ORBR at every circuit around the globe.
Anchoring the hangar space was a multipurpose stage, set within ORBR imagery and a dynamic LED screen. DJs like Cheat Codes lit up the stage and fans danced to the sounds of F1.
The excitement from the track was streamed on stage all weekend long with watch parties set up for qualifying, the sprint, and the race. And reigning F1 World Champion and ORBR driver Max Verstappen put on a show winning both races!
AT&T gave fans the opportunity to showcase their ORBR fandom by creating their own custom phone cases that were dye sublimated and ready to use just minutes after their completing their designs on the tablets.
In partnership with simulator manufacturer Fanatec, AT&T debuted two co-branded racing simulators for those fans looking to step directly into the driver's seat. Driving the iconic Circuit of the Americas, fans tested their limits to see if they had what it takes to beat the high score.
Who doesn't love the thrill of victory? This custom photo op featured 3 victory podiums and AT&T-branded champagne bottles to give fans and families the chance to show off their best post-race celebration.
With a bevy of F1 action on Saturday, AT&T hosted a live show of P1 with Matt and Tommy to break down the action and share their predictions for the remainder of the season. Matt and Tommy were also joined by former Formula 1 driver and Red Bull athlete Scott Speed to discuss his iconic racing career.
As the hot days turned into cool nights, AT&T curated the perfect backyard vibes for food, fun and connecting with other ORBR fans. Partnerships with local Austin businesses and collaborations with local bar services brought a special Austin flare to this 3-day event.
Prior to race weekend, Austin AT&T stores kickstarted the F1 excitement with games, photo ops, and the ORBR show car on full display. A few lucky fans were even able to meet Yuki Tsunoda at an AT&T store!