Client: AT&T | Year: 2022 | Agency: Wasserman | Role: Senior Art Director, Creative Director: Alex Turk, Senior Copywriter: Cam Curran, Jr. Art Director: Jordan Clewner
For the third installment of Emerging Voices, AT&T partnered with reggaeton sensation Justin Quiles to bring some of his biggest fans in Miami an intimate show tailored to the pixel style of his latest album release.
We created 3D versions of Justin’s pixel iconography that floated out of the AT&T Emerging Voices speaker like music.
Temple House provided an incredible venue for the free fan concert that we segmented out into the Entry Moment, the Arcade, and the Concert Area.
With 5.8M views, the Justin Quiles Emerging Voices show recap is the most viewed video on the AT&T TikTok page.
All guests walked through the pixel hallway to enter the venue. The art on the left was by local Miami artist Richard Conti, and the LED wall on the right was motion-activated.
We brought in classic arcade games for fans to play while they enjoyed a few drinks before the show began.
Bright AT&T Emerging Voices neon and more pixel art framed the bars, both here in GA and upstairs in the VIP space.
Temple House is 100% projection mapped, so we created and customized the entire show from start to finish to compliment Justin’s set list.
Obligatory cheesin’ with the team photo ft. Justin Quiles VIP lanyards.
From top to bottom, the entire space felt natively AT&T.
And finally, we were all really proud of how the brand ambassador hoodies and pixel glasses came out. They couldn’t have worked better in the space!